Global crackdown on counterfeit bike gear intensifies as major race axed

Quick scan

Counterfeits, Safety, and Brand Protection

  • Specialized, AliExpress, and Chinese law enforcement dismantled counterfeit operations worth about $1.6 million, including fake Tarmac SL8 frames, Roval components, and products mimicking Pinarello, Cervélo, Cannondale, and Trek.
  • Nearly 10,000 sticker sets were seized; this is described as the largest seizure involving Specialized to date.
  • Articles stress that these parts often fail safety tests, posing serious risk to riders.
Dealers can leverage this enforcement story to reinforce the value of authentic product and justify premium pricing.

Racing Calendar and Visibility Shifts

  • The Tour of Norway is cancelled for 2026 after the Norwegian government withdrew funding, ending a decade-long UCI event reliant on public money, sponsorship, and volunteers.
  • From 2026, the women’s Paris-Roubaix will run on the same day as the men’s, with the women’s race following, aiming to grow audience and simplify security.

Product and Tech Signals

  • Teewing Flux eMTB preview: DJI Avinox motor, high-pivot suspension with 178mm travel, mullet setup, adjustable to full 29er via flip chips.
  • Cinelli Hobootleg Geo: rigid 29er clearing 29 x 3" tires; broader Hobo Bootleg series now at four models.
  • 2026 HoBootleg Geo refines off-road geometry, lowers stack, and adds XS size.
  • Moots Routt YBB: titanium gravel frame with about 20mm micro-suspension, 50mm tire clearance, SRAM builds, starting around $6,200 for frameset.
  • EVOC LS Flex Lite knee pads: Liteshield Flex tech, Level 2 CE, about 395g per pair, praised for comfort but with breathability and cleaning trade-offs.

Sustainability, Culture, and Consumer Preference

  • Rapha used more recycled than new polyester in 2024, targets 80% recycled materials by 2030, and reports 59% renewable energy in clubhouses; launches Rapha ReRoute trade-in.
  • Ibis Ripley v4 named 2025 Trail Bike of the Year by Singletracks readers, beating Pivot Trailcat LT and Transition Sentinel, highlighting appetite for mid-travel, versatile trail bikes.
  • Zara Athleticz × Ángel Cycle Works limited 50-unit The Gravel Project blends Toray T800 carbon, T47 BB, large tire clearance, SRAM Force XPLR AXS, and ZIPP wheels, but with limited smaller sizing.
  • Cultural projects like Camera Corner and the Louis-Garneau Space, plus the Limitless women’s triathlon initiative, show brands and personalities investing in heritage, community, and inclusion as engagement drivers.