Future tech surges as classic craft fades in cycling industry
Quick scan
Product & Technology Shifts
Industry Nine now distributes We Are One Convergence rims, a 7-model line with a sinuous profile aimed at strength and reduced rider fatigue across mountain, gravel, and bikepacking. Wheelsets with Industry Nine hubs or rims-only start at $1,595.
Giro launches the Eclipse Pro aero helmet, claiming it is 17% faster than the Eclipse Spherical, with 15 vents, refined aerodynamics, and MIPS Spherical safety for WorldTour-level racing.
Ritchey updates the SuperLogic 1-Bolt seatpost with FlexLogic carbon, delivering 15% more vertical compliance and a price cut to $324.
Chris King Precision Components announces a Matte Honey Gold finish across most anodized parts through 2026, with a special bee logo and no price premium.
Premium component brands increasingly compete on differentiated design, comfort gains, and aesthetic finishes rather than headline new mechanisms.
E-MTB, Versatility & Consumer Behavior
Pinkbike eMTB of the Year nominees from Yeti, Forbidden, and Norco emphasize motor/battery advances and geometry, including Bosch, TQ, and Avinox systems and more accessible pricing.
Mountain Bike of the Year nominees highlight modularity and multi-purpose use, with the Pivot Firebird and Trek Fuel EX/MX/LX praised for adjustable geometry, in-frame storage, and broad configuration ranges.
A Pinkbike poll indicates riders increasingly see better value in complete bikes versus standalone forks, shocks, and wheelsets, challenging boutique shops that rely on high-end component sales.